"Do I need PPC Advertising for my Business?"

I got that question today from one prospective client.

I recommend you do because

1) Search engine algorithms can change. So if you are enjoying high organic visibility now, your PPC advertising will buffer your drop in visibility if that happens.
2) PPC ad spending reinforces to the search engines what keywords are most important to your business, even if your website SEO value is poor. Search engines like Google ultimately want to make their ad-spending customers happy.

PPC advertising can extend your company brand, and  go beyond the marketing reach of your core products and services. For example, let's say your company sells dog shampoo. Bidding on related dog activity keywords might pay off. For example, you may want to bid on "dog hair brush" or "dog grooming tips."

These are keywords that are not exactly related to dog shampoo. But someone may be interested in buying your dog shampoo product.  PPC advertising allows you to go after this traffic.

49er-consulting.com is a Montclair, NJ-based Internet Marketing Agency specializing in ppc management
and seo consulting. The agency is experienced in delivering marketing results for small businesses and
rapidly growing companies. It's services include but are not limited to:

ppc management / pay per click management
email marketing / email list management
seo consulting
search engine marketing
internet advertising
banner advertising
multi-channel marketing
blog marketing
web 2.0

For additional information, visit www.49er-consulting.com