Good Internet marketing reporting will include your chosen dashboards (using your tools of choice, like Google Web Analytics, or Adobe SiteCatalyst), and other Key Performance Indicators (KPIs). But comprehensive reports, and those we use at 49er-consulting (http://www.49er-consulting.com/) should more context in the form of including feedback from customers. Feedback can be presented in either a narrative or statistical form.
Narrative formats present feedback under the overarching theme of chosen or popular issues.
This format is best where brand, or focus on product quality matters. There is no replacement for the nuanced wording on how customers express issues that matter to them.
Statistical formats present feedback as simply a count or percentage of customers raising those issues. This is more appropriate if the customer base is very large, or product categories are many and varied. For these enterprises, reviewing feedback in a narrative form is just not practical.
At 49er-consulting (http://www.49er-consulting.com/), we have your developers create simple programs to automate this aspect of reporting. For narratives, the programming may want to take a count of the most repeated concept keywords, filtering out common words used in speech and grammar like prepositions, etc. Then, you can simply identify the issues to build your narrative around. For statistical, you may already know the products, issues, or concerns. In this case, have your programming take simple keyword counts of these issues, and use additional math to create percentages, etc.
Based in Totowa NJ, 49er-consulting.com (http://www.49er-consulting.com/) is an Internet marketing agency specializing in Search Engine Marketing (SEO), Search Engine Marketing (SEM), Pay-Per-Click Management (PPC), Email Marketing, Social Media, Web and Conversion Analytics, Lead Generation, E-Commerce, Affiliate Management, Brand and Content Strategy, Reputation Management, Press Releases and Blogs, and more.
The Management of 49er-consulting.com (http://www.49er-consulting.com/) is led by over 20 years of combined Internet marketing experience. Our industry experiences are varied and feature financial services certifications. Our previous clients include Fortune 5000 companies seeking complex assistance of multi-channel strategies, and also start up companies needing affordable solutions.
For more information, visit http://www.49er-consulting.com/
