PPC Management Montclair NJ

49er-consulting.com is a Montclair, NJ based PPC Management agency. We have clients nationwide, not just NJ or the metro NYC area!

Where is Montclair, NJ? It is about a 30 minute drive west of Manhattan, NY.

Montclair is centered pretty well among the  of Route 80, Route 280, Route 21, Route 46, Route 3, Route 19, and the Garden State Parkway.

The closest exit to Montclair, NJ off the Garden State Parkway is Exit 151.

 I prefer Google Maps to Mapquest.  It's not so heavy with ad serving, therefore it loads much faster.

Surrounding towns in which our business serves include:

Verona, NJ
Bloomfield, NJ
Cedar Grove, NJ
Caldwell, NJ
West Caldwell, NJ
Nutley, NJ
Belleville, NJ
Clifton, NJ
Passaic, NJ
West Orange, NJ
Orange, NJ
East Orange, NJ
South Orange, NJ
Essex Fells, NJ
Roseland, NJ
Livingston, NJ
Fairfield, NJ
Totowa, NJ
Paterson, NJ
Elmwood Park, NJ
Garfield, NJ
Hasbrouck Heights, NJ
Wood-Ridge, NJ
Moonachie, NJ
Carlstadt, NJ
Rutherford, NJ
Lyndhurst, NJ
North Arlington, NJ

Complete Tags list:
PPC Management Montclair NJ, PPC Management Verona NJ, PPC Management Bloomfield NJ, PPC Management Cedar Grove NJ, PPC Management Caldwell NJ, PPC Management West Caldwell NJ, PPC Management Nutley NJ, PPC Management Belleville NJ, PPC Management Clifton NJ, PPC Management Passaic NJ, PPC Management West Orange NJ, PPC Management Orange NJ, PPC Management East Orange NJ, PPC Management South Orange NJ, PPC Management Essex Fells NJ, PPC Management Roseland NJ, PPC Management Livingston NJ, PPC Management Fairfield NJ, PPC Management Totowa NJ, PPC Management Paterson NJ, PPC Management Elmwood Park NJ, PPC Management Garfield NJ, PPC Management Hasbrouck Heights NJ, PPC Management Wood-Ridge NJ, PPC Management Moonachie NJ, PPC Management Carlstadt NJ, PPC Management Rutherford NJ, PPC Management Lyndhurst NJ, PPC Management North Arlington NJ

49er-consulting.com is a Montclair, NJ-based Internet Marketing Agency specializing in ppc management
and seo consulting. The agency is experienced in delivering marketing results for small businesses and
rapidly growing companies. It's services include but are not limited to:

ppc management / pay per click management
email marketing / email list management
seo consulting
search engine marketing
internet advertising
banner advertising
multi-channel marketing
blog marketing
web 2.0

For additional information, visit www.49er-consulting.com

It's all About CPA not PPC!

Can you see the forest, or do you just see the tree?

Today's topic on PPC Management is a very important one. It has to do with educating a client's perspective of expectations and business strategy.

So many times I get calls from prospective clients who can't figure out their PPC Advertising accounts. And of course that's why they call on me. They think I can wave my magical wand, go into their PPC accounts and instantly fix everything.

I got a call today from a local Montclair, NJ business needing help with their PPC account. Their ROI was about -15% on a consistent basis. They tried a bunch of things including buying expensive bid management software. They depend on PPC advertising for all their revenue volume!

The best PPC Management consultants will always preach the caveat that you must not rely on any one  marketing channel for success. Doing so is like depending on one kind of investment stock for your retirement. It's too risky.

What I recommended the business owner do, is:

• Identify and limit his PPC keywords to only the most profitable or nearly break-even.
• Optimize his landing pages better so that their quality scores improve, and deliver on the promise of his text ads more consistently.
• More importantly, he needs to start thinking about other means of customer acquisition.

CPA in Internet marketing stands for Cost Per Acquisition. PPC advertising "gone wild" has yielded this client an expensive CPA. He is not aware of other successful means of Customer Acquisition.

PPC Advertising, of course is one of the more popular means of Customer Acquisition out there. It brings relevant ads to customers who are actively interested in a product or service. The main disadvantages are, you are paying for clicks, and not guaranteed sales. Plus, PPC advertisers have to manage click fraud, and inconsistent results.

I recommended these other simple strategies to look into to lower his overall CPA:

1. Fixed-price banner ads
2. Affiliate marketing
   

Banner ads, when placed well, can contribute very well to a business's lead mix. On one client I recently worked for, well-placed banner ads were contributing approximately 30% to their lead volume.  That's a very respectable number. Plus, banners can extend your brand image in ways your PPC text ads cannot.

Affiliate marketing is basically sharing your profit with referrers who bring you closed transactions. It's a deep topic, but successful campaigns involve good tracking methods, metrics, and an accounting system to pay your virtual salespeople.  Think about it. Wouldn't you rather pay for customers, and not clicks?

There are many other ways to lower a company's CPA. PPC advertising, while enormously popular, can be very risky to many businesses, even the largest ones with deep pockets. The key is to manage your expectations, limit your keywords, and broaden your marketing strategy. Your business will be healthier for it!

49er-consulting.com is a Montclair, NJ-based Internet Marketing Agency specializing in ppc management
and seo consulting. The agency is experienced in delivering marketing results for small businesses and
rapidly growing companies. It's services include but are not limited to:

ppc management / pay per click management
email marketing / email list management
seo consulting
search engine marketing
internet advertising
banner advertising
multi-channel marketing
blog marketing
web 2.0

For additional information, visit www.49er-consulting.com

Today's PPC Management Tip

 PPC ADVERTISING MANAGEMENT TIP #12

Slow and steady PPC bid management wins the race.

One of the rookie mistakes you will encounter is trying to interpret Traffic and Rank Estimator (TRE) tools that are built into search engine PPC accounts, like Google.

You are curious to know what the costs are for what position ranks. So you try adjusting your bid downward by 15 cents or more, and then immediately re-click the TRE. You see the rank output doesn't change, so you keep adjusting downward. You are thinking to yourself, "Wow, our recent optimization work to our website is really paying off!"

That's not the case.

You check in the next day to see how your conversions are doing, and the numbers have generally fallen off across the board.

Unfortunately, Google is not in the business of revealing to you what keywords will precisely cost for what ranks at any given moment. Part of that assumption is a technical difficulty, and the other part of that is understanding that Google cannot reveal to you on a business level what your competition is bidding. That is generally why search engines like Google will only show you rough, unchanging estimations. In spite of this, there are ways to give you a very good idea about what your competition is paying. But that is a topic for another day.

In short, once you get a feel for what general ranks cost on a consistent basis, do not try adjusting your bids by more than 10 cents at a time. Once you do make bid changes, you should really resist trying to manipulate bids on a daily basis. You have to stand back and let your PPC account accrue data over a period of time.

That's right- in professional PPC management, less is more.

49er-consulting.com is a Montclair, NJ-based Internet Marketing Agency specializing in ppc management
and seo consulting. The agency is experienced in delivering marketing results for small businesses and
rapidly growing companies. It's services include but are not limited to:

ppc management / pay per click management
email marketing / email list management
seo consulting
search engine marketing
internet advertising
banner advertising
multi-channel marketing
blog marketing
web 2.0

For additional information, visit www.49er-consulting.com