If you examine this report, productivity is sited numerous times as the main reason to block employee access to sites.
Some other reasons Scansafe reports for this finding is that many social networking sites have malware, and pornography associated with them.
According to Scansafe, these are categories their customers are choosing to block:
76% social networking
75% weapons
64% alcohol
58% webmail
52% online shopping
51% sports
47% online banking
This only affirms what I've know for a long time in Internet marketing. As a business, you really do have to be very careful about using social networking properties to promote your business. You have to choose your social networking applications carefully. You can't take the quantity approach of trying them all and seeing what sticks. Your business brand is too valuable.
If it's true that major companies are sensing that frequenting social networking sites lead to unproductive behavior, and it's also true that social networks like twitter are still struggling to monetize their business models, then it's my opinion we should slow down on our mad rush onto the bandwagon of social networking for commercial purposes.
When choosing to use social networking applications to promote your business, try using the services of experienced agency help, like 49er-consulting.com. 49er-consulting has pricing just for small businesses are very experienced in the right social networking tools for you.
Consider hiring an experienced PPC management agency that caters to small businesses, works on low fees, and is well-versed on a wide array of Internet marketing tactics. 49er-consulting.com is one such agency based in NJ, but does business nationwide.
49er-consulting.com is a Montclair, NJ-based Internet Marketing Agency specializing in ppc management and seo consulting. The agency is experienced in delivering marketing results for small businesses and rapidly growing companies.
It's services include but are not limited to:
- ppc management / pay per click management
- email marketing / email list management
- seo consulting
- search engine marketing
- internet advertising
- banner advertising
- multi-channel marketing
- blog marketing web 2.0

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